Creating a premium identity
Canada Life Investments, a UK-based asset management company and Canada Life, their consumer facing company in Canada had very similar looking brand identities.
Jed Harrison Design was appointed to develop the Canada Life Investments visual identity. The main requirement was to be more separated from the consumer brand and positioned for more affluent business and individual clients. The identity now exudes an ownable, premium look and feel with the use of high contrast dark blue gradients and silver effects.